In late 2008, HOPE NOW received a sizable grant from the Fannie Mae Foundation to embark on a celebrity campaign designed to bring awareness to foreclosure prevention solutions and mortgage scams.
On paper it seemed like a worthwhile endeavor. The housing crisis was out of control and harnessing the power of celebrities, with ties to cities with major foreclosure issues, would go a long way in educating at-risk homeowners on the myriad mortgage solutions available to them.
Housing Journey 